Episode 3 | Brad Murdoch | Snowflake 10K Breakdown | Is Gartner Still Relevant?

Posted on Wednesday, May 19, 2021 | Category: Cloud Technology | Series: Exploring the Cloud | Cloud, Technology, Sales, Finance, Marketing
Your hosts Steve Mayzak and Chad Tindel are joined by the brilliant Product Strategy and Marketing expert Brad Murdoch, EVP Strategy & Product at Lightbend and board member at Permission.io. We breakdown the latest Snowflake 10K to talk about how their cloud first and multi-cloud strategy affects the way other people do business in the data warehouse space. We drill down with Brad and ask him everything we could think of about marketing enterprise software. Are Gartner and Forrester still relevant? How important is it to use new channels like Clubhouse, Twitch, Discord, and Twitter Spaces in your marketing plan? The crew also cover a range of recent technews topics like new Venmo adding crypto support, Reddit launching a new Clubhouse competitor, China launching an app to allow citizens to report their neighbors criticizing the ruling party, and a Netflix VP getting sent to jail for taking bribes.

Show Notes

Episode #3 of “Can I get that software in blue?”, a podcast by and for people engaged in technology sales. If you are in the technology presales, solution architecture, sales, support or professional services career paths then this show is for you!

Your hosts Steve Mayzak and Chad Tindel are joined by the brilliant Product Strategy and Marketing expert Brad Murdoch, EVP Strategy & Product at Lightbend and board member at Permission.io. We breakdown the latest Snowflake 10K to talk about how their cloud first and multi-cloud strategy affects the way other people do business in the data warehouse space. We drill down with Brad and ask him everything we could think of about marketing enterprise software. Are Gartner and Forrester still relevant? How important is it to use new channels like Clubhouse, Twitch, Discord, and Twitter Spaces in your marketing plan? The crew also cover a range of recent technews topics like new Venmo adding crypto support, Reddit launching a new Clubhouse competitor, China launching an app to allow citizens to report their neighbors criticizing the ruling party, and a Netflix VP getting sent to jail for taking bribes.

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Snowflake 10K: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001640147/13f710c7-3329-4ce0-8804-55e95f5f29f5.pdf

Venmo adds crypto support: https://www.cnn.com/2021/04/20/investing/venmo-cryptocurrency/index.html

New China app for reporting on your friends and neighbors: https://www.dailymail.co.uk/news/article-9487849/China-launches-app-citizens-report-mistaken-opinions.html

Netflix VP convicted for taking bribes: https://www.theregister.com/2021/05/03/netflix_bribery_conviction/

Guests

Brad Murdoch

Brad Murdoch

Brad Murdoch is what is euphemistically known as a “software industry veteran", meaning that he is able to bore you to death with tales about life in the tech industry prior to the internet.

Brad’s career was shaped early on by his epic failure as a software engineer at Hewlett Packard. His boss told him that “when it comes to software, you’re better talking about it than writing it”, so he embarked on trying everything else in the industry to see what would stick, including marketing, product management, professional services, business development, corporate strategy and bunch of management roles. Very germane to our podcast, two years as an enterprise sales guy doing his own pre-sales left him permanently scarred.

Since 2004, Brad has worked for 6 startups and is currently Executive Vice President of Strategy and Product at Lightbend, the company behind Akka, the open source distributed computing framework. You might not be aware of it but you probably used Lightbend software today if you ordered a Starbucks, watched Disney+, played Fortnite, checked your LinkedIn feed or are listening to this podcast on Spotify. Brad is also on the Board of Permission.io, where users truly own their data and get paid crypto for sharing it.