Episode 33 | Francesca Krihely-Price | Marketing & Growth @ Oso, Snyk, MongoDB | Angel and Advisor

Posted on Wednesday, Jan 24, 2024 | Category: Cloud Technology | Series: Exploring the Cloud | Cloud, Technology, Sales, Marketing, Open Source
Francesca Krihely-Price is an expert in the space of SaaS Marketing and Growth, having built several multi-billion dollar businesses with explosive growth at MongoDB and Synk. Now she’s doing the same thing as the Head of Marketing at Oso, and also investing and advising companies along similar lines on the side. Francesca joins us to talk about her lessons learned growing those successful businesses like how to hire or set KPIs for DevRel teams differently for different stages of the company and her approach to angel investing and advising early-stage startups. Also, watch until the very end when Steve drops a knowledge bomb out of nowhere right before we have to leave the studio!

Show Notes

Episode #33 of “Can I get that software in blue?”, a podcast by and for people engaged in technology sales. If you are in the technology presales, solution architecture, sales, support or professional services career paths then this show is for you!

Francesca Krihely-Price is an expert in the space of SaaS Marketing and Growth, having built several multi-billion dollar businesses with explosive growth at MongoDB and Synk. Now she’s doing the same thing as the Head of Marketing at Oso, and also investing and advising companies along similar lines on the side. Francesca joins us to talk about her lessons learned growing those successful businesses like how to hire or set KPIs for DevRel teams differently for different stages of the company and her approach to angel investing and advising early-stage startups. Also, watch until the very end when Steve drops a knowledge bomb out of nowhere right before we have to leave the studio!

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Links mentioned in the episode:

https://devfirst.substack.com/p/kpis-for-developer-relations-teams

https://www.amazon.com/Humor-Seriously-Secret-Business-harness/dp/0593135288

Guests

Francesca Krihely-Price

Francesca Krihely-Price

Francesca Krihely-Price is Head of Marketing at Oso, and was previously ran Marketing for enormously successful companies like MongoDB and Snyk. She’s also an active angel investor in companies like Pocus and a Venture Scout for Spark Capital.