Episode 36 | Jeff "Yosh" Yoshimura | CMO @ Snyk / Elastic

Posted on Monday, Sep 2, 2024 | Category: Cloud Technology | Series: Exploring the Cloud | Cloud, Technology, Sales, Marketing, AI, Data
Today we’re talking with Jeff Yoshimura, or Yosh as his friends and colleagues know him. When it comes to high growth infrastructure companies, Yosh is at the top of his game having served as the Chief Marketing Officer at Synk and at Elastic before that. He’s been through 3 IPOs (Salesforce, Zuora, and Elastic) and has some absolutely great stories to tell from his career including how the ELK stack came to appear on the tv show Mr. Robot.

Show Notes

Episode #36 of “Can I get that software in blue?”, a podcast by and for people engaged in technology sales. If you are in the technology presales, solution architecture, sales, support or professional services career paths then this show is for you!

Today we’re talking with Jeff Yoshimura, or “Yosh” as his friends and colleagues know him. When it comes to high growth infrastructure companies, Yosh is at the top of his game having served as the Chief Marketing Officer at Synk and at Elastic before that. He’s been through 3 IPOs (Salesforce, Zuora, and Elastic) and has some absolutely great stories to tell from his career including how the ELK stack came to appear on the tv show Mr. Robot.

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Links mentioned in the episode:

ELK Stack Mr. Robot: https://www.youtube.com/watch?v=3sWxfLNV_wE

Guests

Jeff Yoshimura

Jeff Yoshimura

Jeff Yoshimura has over 20+ years of operating and management experience. CMO @ Snyk ($2.2B to $7.4B valuation in 2.5 years); 3x IPOs: Elastic (ESTC, 6 years), Zuora (ZUO, 5 years), Salesforce (CRM, 5 years).

Snyk: Helped build and scale the GTM function, preparing Snyk for future IPO. Facilitated the process of category creation, product led growth (PLG), and market leadership for “Developer Security.”

Elastic: Built and led the worldwide marketing and developer relations team for ~6 years, part of the core IPO team for Elastic’s IPO in October 2018, reported to the CEO/founder. Employee ~130.

Zuora: Founding team with CEO/founder, incubated the company out of Salesforce; created the Subscription Economy messaging and category, built out all the initial and core GTM functions (marketing, SDR, sales, SE, services, support).

Salesforce: First ~300 employees, $30M to $1B in revenues; part of the enterprise GTM team; led the first 10K and 25K deployments of Salesforce; initial core team member of the AppExchange.

Other: launched Ayasdi (ML/AI) company from Stanford Mathematics; awarded WSJ/Sage Big Data Marketeer of the Year in 2014; Advisor to CEO/founder of StorReduce (acquired by Pure Storage (PSTG); advisory CMO, helped Zuora co-founder K.V. Rao launch Aviso.